How 10Ant Capital Ltd collects, uses, and protects your personal data — in plain English.
10Ant Capital Ltd ("we", "us", "our") is a UK-based property buying company. We purchase buy-to-let and residential properties directly from landlords and property owners across the United Kingdom.
We are the data controller for any personal data you provide to us through our website at btlbuyer.com or through any other means of contact.
We are registered with the Information Commissioner's Office (ICO) under registration number 00017067889.
When you submit a property enquiry through our website, we collect the following personal data:
| Data | Why We Collect It |
|---|---|
| First and last name | To address you correctly and identify you as the property owner |
| Email address | To send you your cash offer and follow-up correspondence |
| Phone number | To call you to discuss your property and offer |
| Property address / postcode | To identify and value the property you wish to sell |
| Property type & tenancy status | To assess the property and provide an accurate offer |
| Estimated property value | To benchmark our valuation against your expectations |
| Additional notes | To understand any specific circumstances that affect the sale |
We may also collect technical data automatically when you visit our website, including your IP address, browser type, pages visited, and time spent on the site. This is collected via cookies — see Section 7 for more detail.
Under UK GDPR, we must have a lawful basis for processing your personal data. We rely on the following:
Where we rely on consent, you have the right to withdraw it at any time. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
We use your personal data for the following purposes:
We will never use your data for automated decision-making or profiling that has a significant legal or similarly significant effect on you.
We do not sell your personal data to third parties. We may share it only in the following limited circumstances:
Any third parties we share data with are required to handle it securely and in accordance with UK GDPR.
| Scenario | Retention Period |
|---|---|
| Enquiry submitted but no sale proceeded | 12 months from the date of enquiry |
| Sale completed | 7 years from completion (legal and tax obligations) |
| Marketing consent given | Until you withdraw consent or unsubscribe |
| Website analytics data | 26 months (standard analytics retention) |
After the relevant retention period, your data is securely deleted or anonymised.
Our website uses cookies — small text files stored on your device — to help the site function and to understand how it is used.
When you first visit our site, you will be shown a cookie consent banner. You can change your cookie preferences at any time by clicking the "Cookie Settings" link in the footer.
For more information about cookies and how to manage them, visit allaboutcookies.org.
You have the following rights regarding your personal data. To exercise any of them, contact us at hello@10antcapital.co.uk — we will respond within 30 days.
Request a copy of the personal data we hold about you (a Subject Access Request).
Ask us to correct any inaccurate or incomplete data we hold about you.
Ask us to delete your personal data, where there is no legal reason to retain it.
Object to us processing your data for direct marketing purposes at any time.
Ask us to restrict processing of your data in certain circumstances.
Request your data in a structured, machine-readable format to transfer elsewhere.
If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) — the UK's data protection regulator — at ico.org.uk or by calling 0303 123 1113. We would, however, appreciate the chance to address your concerns before you contact the ICO.
We take the security of your personal data seriously and have implemented appropriate technical and organisational measures to protect it against unauthorised access, loss, or disclosure. These include:
In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify the ICO within 72 hours and inform you without undue delay.
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policy of any website you visit.
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically.
If we make significant changes that affect how we process your data, we will notify you by email where we hold your contact details.
If you have any questions about this Privacy Policy, wish to exercise your rights, or have a concern about how we handle your data, please get in touch: